Friday, December 25, 2009

Latino Internet Use on the Rise

In the Castaneda household, where five people share one laptop, use of the Internet has gone up. “From using Twitter to checking email, downloading music and applying for jobs, everyone I know is using the internet more and more,” Aaron Castaneda told The Final Call. “I’m especially using it more on my phone too since I can get internet on it.”

That’s what a new report by the Pew Hispanic Center and the Pew Internet and American Life Project found. Latino adults are increasing their use of the Internet faster than other ethnic groups.

Between 2006 and 2008, the percentage of adult Latinos in the US who used the Internet grew to 64 percent from 54 percent, according to the survey. Among whites, Internet use increased to 76 percent from 72 percent. Blacks saw the smallest overall gain - two percentage points to 63 percent.

The report found that Latinos who were born in the US were much more likely to go online than those born outside the country. This gap persisted even after accounting for differences in education levels, household income and English proficiency.
Latinos with low incomes went online less than those with higher incomes.

“The survey results come as no surprise to those in my industry,” says John Abbott, CEO of Quepasa Corporation, owner of, an online social network targeting the Latino community that is seven million strong. 

The site recently announced that it is steadily gaining one million new subscribers each month and has generated five million unique visits per month.

“Our impressive growth in membership is attributable to Latinos’ distinctive social dynamics and their strong desire to keep close ties with friends and family abroad or simply across town.”

Read more about this is The Final Call Newspaper.....

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